"As you think, So shall you become"- Bruce Lee


Each one of us has the power to be successful but it is your belief in yourself that will make this a reality. The human mind has the power to harness this belief and affect your success.

When Ben Hunt-Davis and his rowing team of eight won gold at the 2000 Sydney Olympics, it was the first time GB had won since 1912. Ben puts the team’s success down to the fact they approached things differently, critically asking the same question with every single action they took… "Will It Make The Boat Go Faster?" Along their journey they learnt the sustainable, dependable techniques and behaviors that drove continuous team improvement. The outcome 18 months later, against all reasonable odds, was a tremendous Olympic Gold on the waters of Sydney.

I recently heard him speak about his Olympic story. During his talk he spoke about a small but vital part of your brain matter called the RAS (Reticular Activating System) which particularly caught my interest. The RAS is your brains gatekeeper of information, everything you see, hear, smell, feel and touch is a message entering your brain. All these senses (except smell) are wired directly to your RAS. It plays an indispensable role in how we perceive sensory information and which information it lets into your conscious mind which in turn you act on.

Your brain is overloaded by sensory information, there are claims that in any moment you are presented with over 2 million pieces of information. Despite all of this sensory information, it's estimated that the conscious mind can only handle around 40 pieces of information every second. So your RAS has a lot of filtering to do.

Your thoughts and beliefs help your RAS filter all this stimulation.

One of the things I’ve learned working with entrepreneurs is that they are all fiercely driven towards their goals but it is those that are confident in their ability to achieve their goals that are super successful. A big part of the reason is that their belief system (their confidence) is telling their RAS to look for opportunities to achieve their goals. The RAS will therefore filter any information that is related to this belief or goal to the individual’s conscious mind allowing them to find success.

The RAS explains why those that have a firm belief in being able to achieve their goals are able to do so. Each one of us has the power to be successful but it is your belief in yourself that will make this a reality.

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