Emma Armstrong
PA to Noel Farrelly


About Me

I live in Sutton Coldfield and love nothing more than spending quality time with my husband Neil and our three lovely sons. Ben is 14 and a talented drummer and Tae Kwon Do expert. Tom is 10 and a keen runner at our local athletics club. Noah is 1 and loves going to the park as well as hiding car keys! Both older boys are obsessed with trampolining, we have a huge trampoline at home and like to visit trampoline parks when we can. We have also recently taken up bouldering at Birmingham Bouldering Centre, which is a great activity to do as a family. Planning our climbing route teaches problem solving skills and also keeps us fit!

Entertaining the boys certainly keeps me busy but I also like to visit botanic gardens and National Trust locations with family and friends, my favourite being Winterbourne House & Gardens in Edgbaston. Visiting beautiful locations with interesting plants has led to a keen interest in gardening and I’ve recently transformed our garden at home into a relaxing space. I also enjoy eating out at restaurants and regularly attending local open mic nights with my sister.

My Work History & Experience

I have worked in Financial services as an Executive PA for 16 years and also hold an NVQ in business administration. My experience in varied roles across all aspects of financial services has enabled me to develop a wide range of skills. This helps me to be the most efficient and organised PA that I can be.

My Time at Index Wealth Management

I started my role as Noel’s PA in November 2010 and am very proud to be part of a team with such high professional standards. I strongly believe that it is the smaller details that provide the biggest impact. My goal is to assist Noel in making clients lives simpler by providing a highly efficient and consistent customer service.

What I Can Do For You

  • Book Your appointments with Noel
  • Remind you of your appointments with Noel
  • Be your first port of call if you have a query
  • Organise paperwork in advance of your meeting
  • Send you any communications from Index
  • Meet you when you attend our offices and provide you with refreshments

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  • Chartered Institute For Securities & Investment
  • Financial Planners Chartered